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MakeAndUpdate
AI Integration

AI for modern
business websites.

Practical AI features that ship value on day one. No demos, no marketing fluff — chatbots and automations that actually work for your customers.

What we integrate

Capabilities, not demos.

AI chatbots

Customer service bots trained on your content and policies.

Intelligent search

Vector search that understands what users mean, not just what they type.

Personalization

Dynamic content tailored to visitor intent and history.

Lead qualification

Smart forms that route, score, and follow up automatically.

Content automation

Auto-tagging, summarization, translation, and brief generation.

Custom assistants

GPT/Claude assistants built on your internal docs and data.

The stack

Tools we use.

We pick the right model per use case — speed, cost, capability, and privacy all matter.

  • OpenAI GPT-4o / GPT-5
  • Anthropic Claude (Opus / Sonnet / Haiku)
  • Google Gemini
  • Vercel AI SDK
  • LangChain
  • Pinecone / Weaviate / pgvector
  • Vapi / ElevenLabs (voice)
  • n8n / Make (automation)
Common questions

AI integration FAQ

What kinds of AI features can you add to my site?+

Customer-service chatbots, intelligent search, product recommendations, content personalization, lead qualification, form automation, automated content tagging, and custom GPT/Claude assistants trained on your knowledge base.

Which AI models do you use?+

OpenAI (GPT-4o, GPT-5), Anthropic Claude (Opus, Sonnet, Haiku), Google Gemini, and open-source models (Llama, Mistral) when self-hosting matters. We choose per use case — there is no one model that wins every job.

How much does AI integration cost to run?+

Monthly inference cost depends on traffic and use case. A typical chatbot for a service business runs $20-$100/month. Higher-traffic e-commerce personalization can run $200-$1000/month. We share a clear projection before launch.

Will AI replace my existing tools?+

Usually AI augments existing tools rather than replacing them. We integrate AI into your existing CMS, CRM, and helpdesk so your team workflow stays the same.

How do you handle data privacy?+

We use providers with no-training data agreements (OpenAI Enterprise, Anthropic API). For sensitive data, we recommend self-hosted models or on-prem inference. Privacy-by-design is the default, not an upgrade.

Ready to add AI to your site?