Fast, hand-coded websites for small businesses.
Design, development, SEO, and the Google Business Profile and Yelp setup that gets you found. You work directly with me, Nicholas Cabel, from the first call to launch.
- First look in 24 hours
- Most websites live in 2–3 days
- BBB Accredited, A− rating
Based in West Chester, PA. Serving West Chester, King of Prussia, Philadelphia, and the Greater Philadelphia tri-state (PA, NJ, DE).
Trusted by local businesses across the Philadelphia tri-state
What I do
Three things, done properly.
Websites, visibility, automation. Choose what you need. I handle the rest.
Websites
Design, development, and ecommerce, hand-built and hosted for you. WordPress, Shopify, or custom code.
Web design and development
Visibility
Technical and local SEO, Google Business Profile, Yelp, and the analytics to prove it worked.
SEO and local visibility
Automation
Lead handling, invoicing, bookings, and AI workflows that save you hours every week.
Automation and AI
WordPress
Shopify
GoDaddy
Custom code
Recent work
Real sites, for real businesses.
Why a studio of one
Senior work. None of the overhead.
AI handles the boilerplate so day one goes straight into your custom build. I hand-code the logic, animations, and security line by line.
| Comparison | MakeAndUpdate | DIY page builders | Legacy agencies |
|---|---|---|---|
| Price | Fixed quote before any work begins | Monthly fees, forever | Typical projects run $8,000+ |
| First working version | 24 hours. Most websites live in 2–3 days | Your evenings, for weeks | 8 to 12 weeks before anything is live |
| The code | Hand-coded, loads in under a second | A template thousands of sites share, heavy scripts | Page-builder templates weighed down by plugins |
| Who you talk to | Me, directly | Nobody | An account manager |
Agency figures are typical market ranges for the Philadelphia tri-state, not MakeAndUpdate prices. Every MakeAndUpdate project is scoped and quoted to you before work begins.
How it works
Four stages. Full transparency.
First look in 24 hours. Most websites go live in 2–3 days, and you see progress from day one.
How I work-
01
Discover
Align on goals, audience, and what success looks like.
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02
Design
Strategy, wireframes, visual direction, and a prototype.
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03
Build
Clean code, integrations, testing, and optimization.
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04
Launch
Go live, then training, documentation, and ongoing support. I run the domain and hosting.
Local Business Launch Bundle
Website, Google Business Profile, Yelp, and SEO for $880 or less.
Everything a local business needs to be found and trusted, launched as one project.
- Ready-to-go website, built and launched
- Google Business Profile setup or optimization
- Yelp listing setup or optimization
- On-page SEO to help nearby customers find you
The bundle
$880or less
Your exact price is confirmed before work begins. Most bundle sites go live within days, not weeks.
Get started on the bundleTerms: $880 is the most the bundle costs, your exact price is confirmed before work begins, and larger or custom builds are quoted separately. Service terms
Proof
Don't take my word for it.
Every detail below sits on the client's own live site, not on mine. Open one and check it. That is the entire point of putting them here.
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Kabab Cafe
Wayne, PAServing since 2009. A family-run Persian kitchen and market. Hand-coded site, no page builder, plus a separate Shopify storefront that ships past Wayne.
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Ann's Tailoring
Wayne, PAEstablished 2001. Gateway Shopping Center. The site carries their real services, hours, and phone number, checked against the shop rather than filled in with placeholders.
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Fitoa
SoftwareIn public alpha. Software for boutique fitness studios. Members pay into the studio's own Stripe account, so the studio owns its revenue and its customer list.
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Maxima Hair at 555
SalonBuilt to book. A modern salon site where booking is the whole point, not a link buried three clicks deep behind a gallery.
For The Kids®
10% of all project revenue goes to THON, Penn State's fight against childhood cancer.
The pledge comes out of my revenue, not your budget. Your project is scoped and quoted exactly as it would be either way.
Let’s work together
Ready to get started?
Tell me a bit about your project and I’ll come back with ideas, timing, and next steps.
No pressure. A real person replies with fit, timeline, and the next step.
- Direct with the builder
- Fast responses
- Clear scope & pricing
Common questions
Questions, answered straight.
Clear answers to the questions I hear most.
How much does a website cost?
Every project is scoped and priced to you — a fixed quote before any work begins, so there are no surprises. Automation and AI workflows start at $2,250, and the Local Business Launch Bundle is a limited promotional package at $880 or less. Everything else is quoted per project.
How fast can you build my website?
You get a first working version in as little as 24 hours from the kickoff call. Most websites go live in 2–3 days, depending on scope, content, and how quickly feedback comes back.
Who will I actually work with?
You work directly with Nicholas Cabel, the founder and builder — no agencies, no account managers, and no handoffs.
What areas do you serve?
West Chester and the Greater Philadelphia tri-state — Pennsylvania, New Jersey, and Delaware — including King of Prussia, Wayne, Downingtown, Phoenixville, and the Main Line, plus remote clients.
What do you build?
Fast, hand-coded websites on WordPress, Shopify, or custom code — plus SEO, speed optimization, ongoing maintenance, and automation and AI workflows.
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