Fitoa
The studio OS replacing the big names.
A full-stack platform for fitness studios — scheduling, billing, client management, real-time analytics, and automations in one workflow. Designed, built, and run by me.
- Architecture
- Full-stack
- Modules
- 12+
- Billing
- Stripe
- Analytics
- Real-time
Pages I designed & shipped.
A look at the real product — the conversion-focused pages that turn a curious studio owner into a signed-up customer.
Pricing that converts
Clear plan tiers with trial and waitlist logic, priced against the alternatives studios actually weigh.
Head-to-head comparison
A comparison page showing exactly how Fitoa stacks up against the legacy studio tools.
Switch objections, handled
A “Questions before switching” FAQ that answers billing, trials, and migration from Walla and Mindbody.
Contact, minus the friction
A clean, focused contact experience built to capture the lead, not bury it.
What’s in the box.
Smart scheduling
Drag-and-drop class scheduling with automated reminders and waitlist management.
Integrated billing
Memberships, one-time payments, and failed-payment recovery — all in one flow.
Client management
Full member profiles, attendance history, and engagement tracking at a glance.
Real-time analytics
Live dashboards for revenue, retention, class fill rates, and churn risk.
Automations
Set it once — booking confirmations, follow-ups, and lapsed-member alerts run themselves.
Built to scale
Modern, hand-coded architecture designed to stay fast as studios grow.
Currently in private beta.
Fitoa is onboarding pilot studios now. Launch metrics — active studios, monthly booking volume, and revenue processed — will be published here after the public release. Run a studio and want early access? Get in touch.
Want a platform like this?
Custom software, a full product, or the site that sells it — if it needs to work and load fast, it’s what I do.