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Web Design

Hand-coded web design that converts.

Custom sites built around your audience and your conversion goals — never a template, never a generic wireframe. You work directly with me, Nicholas Cabel, the person who designs and writes the code.

What's included

Every project ships with.

Clean, hand-written HTML, CSS, and JavaScript — sites that load in under a second and are built to be found.

  • Custom visual design

    Built around your brand, not a template.

  • Mobile-first layout

    Designed and tested on real devices.

  • Sub-second load times

    Hand-coded and lean — no bloated framework.

  • SEO-ready architecture

    Schema, sitemap, internal linking, clean URLs.

  • Easy to edit

    WordPress or a simple dashboard when you want to change content yourself.

  • Accessibility (WCAG AA)

    Keyboard nav, focus states, color contrast.

The process

A first working version in 24 hours.

One person, accountable for the whole thing — no account managers, no handoffs, no agency overhead on your bill. Most websites ship in about a week.

  1. 01

    Discovery

    Map your audience, goals, and competition.

  2. 02

    Design

    Visual system and key screen designs.

  3. 03

    Build

    Hand-coded production markup, built to be fast.

  4. 04

    Test

    Devices, speed, accessibility, content review.

  5. 05

    Launch

    DNS cutover, monitoring, post-launch tuning.

Recent work

Real sites, real businesses.

Maxima Hair

Berwyn, PA salon

A hand-coded site that doubled inquiries in the first 30 days.

Le Furibard

Sarzeau, France restaurant

A fast, warm restaurant site — menu, events, and the door one tap away.

Kabab Cafe

Wayne, PA restaurant

A clean presence for a family Persian restaurant and its online market.

Pricing

A fixed quote before any work.

Every project is scoped and priced to you — you get a fixed quote before any work begins. No surprises, no meter running.

Launch

Tailored to you

A focused, fast site to get your business online and found.

Complete Web Presence

Tailored to you

A full build with the pages, SEO, and setup to grow on.

Growth Partner

Tailored to you

Ongoing design, updates, and improvements, month to month.

Common questions

Web design FAQ

How much does a custom website cost?

Every project is scoped and priced to you — whether that's a focused Launch site, a full Complete Web Presence, or an ongoing Growth Partner plan. Whatever the scope, you get a fixed quote before any work begins. No surprises, no meter running.

How long does a web design project take?

You will see a first working version within 24 hours, and most websites ship in about one week depending on scope. You get a concrete timeline with milestones up front — so you see progress from day one.

Do you use templates or build custom?

Every site is custom-built for your brand and conversion goals — no retrofitted templates. The design is built around your content and audience, not the other way around.

What do you build sites with?

Most sites are hand-coded — clean HTML, CSS, and JavaScript that loads in under a second. When you need to edit content yourself, I build on WordPress or add a simple editable dashboard. I pick what fits your business, not the trendiest framework.

Will I be able to edit the site myself?

Yes, if you want to. Every site can come with a simple dashboard so you can change a price, update your hours, or post an announcement in seconds — no code required.

What happens after launch?

You own the site and the code. I offer optional ongoing support for content updates, security, and performance — or you only pay when you actually request a change.

Ready to build something fast?

Send a few sentences about your project and I'll reply within one business day with a fixed quote or a short call to scope it.