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MakeAndUpdate
SEO

Technical SEO
that compounds.

Schema, sitemaps, Core Web Vitals, internal linking, and content architecture — engineered to be crawlable, citable, and indexable by Google, Bing, and AI search engines.

What we do

SEO foundations, not snake oil.

Technical audit

Crawl, render, indexation, schema, page speed, mobile usability.

Schema markup

Organization, LocalBusiness, Service, FAQPage, BreadcrumbList.

Sitemap + robots

XML sitemaps, robots.txt, canonical tags, hreflang where needed.

Core Web Vitals

LCP, CLS, INP optimization. Real-device testing, not just Lighthouse.

Internal linking

Hub-and-spoke architecture, anchor diversity, orphan page detection.

Content briefs

Keyword research and content briefs your writer or agency can execute.

Common questions

SEO FAQ

How is technical SEO different from content SEO?+

Technical SEO ensures search engines can crawl, render, and understand your site — schema, sitemaps, page speed, structured data. Content SEO is what you say. We focus on technical; we collaborate with content teams or refer one in.

Do you guarantee rankings?+

No reputable SEO does. Google ranks based on hundreds of signals, many of which are outside any agency control. We guarantee a technically excellent foundation, which is the necessary condition for ranking — but not the sufficient one.

How long does SEO take to show results?+

Technical fixes (Core Web Vitals, schema, sitemap) can show up in Search Console within 2-4 weeks. Ranking improvements typically take 3-6 months. New domains take longer. We share Search Console reports monthly.

Do you work with my existing content?+

Yes. We audit your existing content for keyword cannibalization, thin pages, duplicate content, and missing internal links. We then prioritize fixes that move the needle fastest.

What about AI search (Google AI Overviews, ChatGPT browsing)?+

AI search engines weight FAQPage and HowTo schema, citation-able content, and structured data heavily. We optimize for both traditional SERPs and AI Overviews — they share more than they differ.

Ready to get found?