Website redesign for small businesses.
I redesign small-business websites that look dated, load slowly, or do not bring in calls. I keep what already works, like the pages Google sends people to, and rebuild the rest to load fast and turn visitors into customers. You get a fixed quote before any work begins and a first look at the new site within 24 hours.
What you get.
- A design built to convert. Rebuilt around what your customers came to do: call, book, buy, or find you.
- Fast on every phone. Lean, hand-built pages that load quickly on the phones most of your visitors use.
- Your Google traffic kept. Pages that already rank keep their addresses where possible, and anything that moves gets a redirect.
- Clear, local copy. Plain words about what you do, where, and how to reach you, plus a simple dashboard to edit it yourself.
Who it’s for.
- Businesses whose site looks dated next to competitors or was built on a template years ago.
- Owners whose site gets visitors but few calls or bookings.
- Anyone stuck on a slow page builder or theme that fights every change.
Redesign or repair? I will tell you which
Not every dated website needs to be rebuilt. Sometimes the fix is lighter images, a clearer headline, and a phone number people can tap. Sometimes the site sits on a slow page builder or a theme that fights every change, and patching it costs more than starting fresh. I start with a free audit of your current site and give you a straight answer, with a fixed quote for whichever one makes sense.
Signs a redesign is the better value: the site is hard to use on a phone, it takes more than a few seconds to load, you cannot change anything without calling someone, or it no longer matches the business you run today.
A redesign I did: Maxima Hair at 555
Maxima Hair at 555 is a salon in Berwyn, on the Main Line. Its old site was a bare template. I rebuilt it around one question, which is how quickly a new client can book: a service menu with starting prices, reviews where people see them, a short story about the stylists, and a one-tap way to book from a phone. Inquiries doubled in the first 30 days.
Keeping your Google traffic through the switch
The biggest risk in a redesign is losing the search traffic you already have. Before I change anything, I list the pages that bring people in. Those keep their web addresses where I can, and every page that has to move gets a permanent redirect from the old address to the new one, so Google and old bookmarks land in the right place.
After launch I send the new sitemap to Google and Bing, so the new pages are picked up quickly instead of waiting for the next crawl.
How it works.
Audit
I look at your current site first: what loads slowly, what confuses visitors, and which pages Google already sends people to.
Keep what works
Pages that rank keep their addresses where I can, and anything that has to move gets a permanent redirect, so search traffic carries over.
Rebuild
I design and hand-build the new site and show progress as it comes together, starting with a first look within 24 hours.
Launch & support
I launch it and run the hosting; you get a simple dashboard to edit it yourself, and optional ongoing support.
Who you work with.
MakeAndUpdate is a studio of one: I design the layout, write the code, and ship the site.
No account managers, no handoffs, and I reply within one business day.
Common questions.
How much does a website redesign cost?
It depends on how many pages you have and what the new site needs to do, so I do not publish a price list. I scope your redesign and send a fixed quote before any work begins, so there are no surprises later.
Will a redesign hurt my Google rankings?
It should not. Before I change anything I note which pages already bring people in, keep their addresses where I can, and redirect anything that has to move.
How long does a website redesign take?
You see a first working version within 24 hours. Most websites go live in 2–3 days once the content is ready. Larger sites take a few weeks, depending on how many pages move and how quickly feedback comes back.
Can you redesign a WordPress, Wix, or Squarespace site?
Yes. I rebuild on WordPress, on Shopify for stores, or as a hand-coded site, whichever fits how you work. Where it makes sense I bring your existing text, photos, and pages across, so you are not starting from zero.
Should I redesign my website or just fix it?
Send me the link and I will tell you honestly. If lighter images, clearer copy, and a few fixes would do the job, I will quote that instead of a rebuild. The free audit is the quickest way to find out.
Who handles the domain and hosting after the redesign?
I do. From launch on, I run the hosting and look after the domain, so renewals and keeping the site online are my job, not another item on your to-do list.
Related
Let’s work together
Find out if your site needs a redesign or just a fix.
A free audit: a personal write-up by email on what to fix first. No obligation.
No pressure. A real person replies with fit, timeline, and the next step.
- Direct with the builder
- Fast responses
- Clear scope & pricing
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