Services · Speed
Website speed optimization.
MakeAndUpdate makes slow websites fast. Nicholas Cabel audits what is dragging your site down — bloated themes, heavy images, too many scripts — and fixes it so the site loads in under a second and passes Google's Core Web Vitals. Faster sites rank higher and keep more visitors, because more than half of people leave a page that takes over three seconds to load.
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24 hrs
First working version
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Sub-second
Typical load time
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1:1
Direct with the builder
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Fixed
Quote before any work
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West Chester
Pennsylvania
Who it’s for
- Owners whose site is slow to load and losing visitors before it appears.
- Anyone failing Core Web Vitals in Google Search Console or PageSpeed Insights.
- Page-builder or WordPress sites weighed down by plugins and scripts.
Pricing
Tailored to you
Every speed-optimization pass is scoped and priced to your site — you get a fixed quote before any work begins. Deeper rebuilds are quoted after the audit. Start with the free audit.
Timeline: Often days, not weeks
What you get
Speed & Core Web Vitals audit
A clear read on what is slow and why, measured against Google's real metrics.
Image & asset optimization
Right-sized, modern image formats and trimmed CSS/JS so pages weigh a fraction of before.
Code & plugin cleanup
Cut the bloat and render-blocking scripts that page builders and plugins pile on.
Caching & delivery
Proper caching and delivery so repeat visits and mobile loads are near-instant.
How it works
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01
Discover
A quick call (or your free audit) to understand the goals and what is slowing you down today.
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02
Design & build
I design and hand-build the site, fast and clean, and show progress as it comes together.
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03
Optimize
Speed, Core Web Vitals, SEO basics, and mobile — tuned before launch, not after.
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04
Launch & support
You get the keys, a simple dashboard to edit it yourself, and optional ongoing support.
Common questions
How fast should my website load?
Aim for a largest-contentful-paint under about 2.5 seconds, and ideally a full load under one second. Google found that more than half of mobile visits are abandoned past three seconds, so speed directly affects how many visitors stay.
What are Core Web Vitals?
Core Web Vitals are Google's measures of loading speed (LCP), responsiveness (INP), and visual stability (CLS). They are a ranking signal, so passing them helps both your visitors and your search position.
Can you speed up my existing site, or do I need a rebuild?
Often I can optimize what you have — images, scripts, caching, and cleanup get most sites a long way. If the platform itself is the problem (a heavy page builder, for example), I will tell you honestly whether a rebuild is the better value.
How much does speed optimization cost?
Every optimization pass is scoped and priced to what your site actually needs, with a fixed quote before any work begins. If the audit shows a rebuild is the smarter move, I will quote that separately so you can choose.
Find out exactly what is slowing your site down.
A free audit — a personal write-up by email on what to fix first. No obligation.