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Journal · The Clarity Series · Search & AI

Is your website AI-ready?

By Nicholas Cabel The 60-second version lives on Instagram

Run a quick five-question check: does each page answer one clear question, are your facts written as text instead of locked inside images, do you have a real FAQ, is anything blocking bots from reading the page, and does it load fast on mobile? AI does not reward pretty design. It rewards pages it can actually read.

In plain English

Imagine handing your website to someone reading it over the phone, with no pictures allowed. If the important facts disappear the moment the images go away, an AI tool has the same problem. It cannot quote what it cannot read.

Fix the top three

01

Add a real FAQ

Answer the actual questions customers ask, in plain written sentences.

02

Turn facts into text

Move key details out of images and graphics and into readable text.

03

Unblock the crawlers

Make sure nothing is stopping AI bots from reading your pages.

Worth remembering

68% of Google searches now end with no click at all.

More than two out of three searches never send a visitor anywhere. If your facts are not written in plain, readable text, you are not even in the running for those answers.

What to do about it

Walk your site page by page and ask if a text-only reader could find the answer. If you want a straight answer on where your site stands, get a free website audit.

About the author

  • Nicholas Cabel

    Written by

    Nicholas Cabel

    Founder of MakeAndUpdate, a one-person web studio in West Chester, PA. Hand-codes fast websites for local businesses and builds in public.

    @makeandupdate