What is brand voice?
Brand voice is how your business sounds everywhere it speaks: your website, your social posts, your emails, your replies. It is the consistency that tells people one real business is behind all of it.
In plain English
Your logo is your face. Your brand voice is the sound of your own voice on the phone, the same no matter who picks up.
Three things build it
A fixed vocabulary
The same words for your services every time, not five different names for one thing.
A set tone
Decide once whether you are warm, direct, or playful, and stay there.
One sign-off, every time
The same closing line trains people to recognize you before they see your name.
Worth remembering
Sprout Social found 76% will buy from a brand they feel connected to, and 57% will spend more.
A connected feeling comes from recognition, and recognition comes from sounding the same everywhere. That consistency is worth real dollars, both in who buys and how much they spend.
What to do about it
If your website copy, your posts, and your emails all sound like different people wrote them, that gap is costing you trust. Get a free website audit and I will show you where your voice breaks down.
Where this shows up in my work
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