GEO stands for Generative Engine Optimization. It is the newest one on the list: the work of getting generative AI tools to build their answers from your content, and cite you as the source. It is how you stay visible in a world where people ask a chatbot instead of scrolling a search page.
In plain English
When someone asks an AI tool a question, it stitches together an answer from pages it trusts. GEO is making sure your page is one of those sources, so your business gets named in the answer instead of a competitor.
Three things move it
Citations
Being referenced and linked by other credible sites makes an AI more likely to pull from you.
Clarity
Plain, well-organized facts are easy for a model to quote correctly.
Freshness
Up-to-date pages get pulled over stale ones, so keep the important facts current.
Worth remembering
Hundreds of millions of people ask AI tools questions every single week.
That is the new audience. If AI cannot find and quote your content, you are simply not in the conversation those people are having.
What to do about it
Keep your facts current, structured, and specific so an AI can quote them cleanly. If you want your site built to be the source AI reaches for, that is part of how I approach SEO.
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